Yaap Digital, a digital marketing, content and technology services company, plans to raise ₹80 crore through an initial public offering on NSE Emerge.
The company will issue 55.25 lakh equity shares in a price band of ₹138 – ₹145 a share. The issue will open for bidding on February 25.
The net proceeds from the IPO will be used for funding part payment of the proposed acquisition of GoZoop Online, capital expenditure for establishment of an AI-led short-form content production hub, working capital requirements and general corporate purposes.
Socradamus Capital is the book running lead manager while Link MUFG Intime India has been appointed as the Registrar to the issue.
Atul Jeevandharkumar Hegde, Managing Director, Yaap Digital said the digital-native marketing and technology company has consistently focused on building integrated capabilities across data, AI-driven solutions and content to serve the evolving needs of modern brands.
The proposed acquisition of GoZoop Online will strengthen the service portfolio and deepen the creative and digital capabilities, while investments in the AI-led short-form content production hub will enhance innovation and operational efficiency, he said.
Priyesh Jain, Director, Socradamus Capital said over the past few years, YAAP Digital has evolved into a fully integrated digital marketing and technology platform operating within the fast-growing marketing and advertising industry, driven by creativity, data and AI-led innovation.
It serves clients across diverse sectors including BFSI, FMCG, retail, e-commerce, technology, lifestyle, and entertainment, he added.
Published on February 23, 2026