Laura Shumow, Executive Director of the American Spice Trade Association (ASTA).
Spices are well positioned to benefit from changing food trends in the US, but the industry must reinforce its commitment to safety and integrity amid heightened scrutiny, Laura Shumow, Executive Director of the American Spice Trade Association (ASTA), has said on the side-lines of the International Spice Conference (ISC 2026).
Over the past year there has been increasing public attention in the US on the safety, integrity and healthfulness of food ingredients. Discussions around ultra-processed foods, artificial additives and contaminants have intensified, creating a renewed focus on cleaner labels and natural ingredients, she said.
“In this environment, spices stand out as natural ingredients that add flavour and colour to whole, nutritious foods. There is a growing movement toward eating more ‘real food’, and this presents an opportunity to elevate the relevance of the spice sector,” she said
At the same time, she pointed out that consumers remain sensitive to grocery costs. As health consciousness rises alongside affordability concerns, the spice industry must balance opportunity with responsibility. “We must continue to demonstrate the highest standards of safety, transparency and supply chain integrity,” she said, adding that trust remains central to sustaining market access and industry reputation.
Shumow said that the US regulatory framework is moving towards tighter regulation of chemicals used in food and closer alignment with international standards, including those followed in the European Union. For imported spices, this translates into more frequent inspections and stronger expectations around preventive controls, traceability and clear documentation of compliance.
Imported spices are a natural and necessary part of the US food system, given that many varieties cannot be cultivated domestically. Consumers recognise this global sourcing reality, she added.
Collaboration between exporting countries, importers and industry bodies is essential to share data transparently, assess risks accurately and develop practical solutions.
Shumow highlighted ASTA’s recent memorandum of understanding with the All India Spices Exporters Forum as a step towards deeper engagement. Strengthening partnerships, including farmer-level programmes, will be critical to sustaining trust and ensuring a safe, affordable and stable spice trade between India and the United States, she said.
Published on March 2, 2026