Pet care startup Supertails said a fire at one of its leased warehouse facilities in Bengaluru led to a complete loss of inventory at the site, temporarily disrupting its flagship sale and order fulfilment operations.
The incident occurred on February 22, a day after the company recorded its highest single-day revenue in its five-year journey during the early access phase of the sale. The blaze originated at a perfume warehouse within the same premises and spread to three warehouses on the plot, including Supertails’ facility. All employees at the affected warehouse are safe.
“As a safety-first measure and given the uncertainty around fulfilment, we decided to pause the WTF Sale,” the company said in a statement. “Thankfully, every member of our team is safe, though we lost all inventory stored at that facility.”
Supertails said its supply chain team secured and operationalised a new primary warehouse in Bengaluru within 72 hours of the incident. Fulfilment has now resumed from the new facility. The company added that less than 1 per cent of total orders were cancelled due to the disruption, while the majority have either been fulfilled or are in active stages of fulfilment. Full refunds have been initiated for cancelled orders.
“We are fully operational again and rebuilding inventory,” the company said. “The WTF Sale’26 will return once we are fully confident we can deliver the experience our customers expect.”
The development comes weeks after Supertails raised $30 million (₹270 crore) in a funding round led by Venturi Partners, with participation from Nippon India Alternative Investments, Titan Capital Winners Fund and existing investors Fireside Ventures, RPSG Capital Ventures, Sauce VC and Saama Capital.
The fresh capital will be used to scale its clinic network, expand at-home veterinary services and accelerate its quick delivery and dark store rollout across key urban markets, co-founder Vineet Khanna had earlier said.
Published on February 27, 2026